eCommerce SEO Consultant + Free Audit

Free eCommerce SEO audit: run a quick store check

Position 0 · for Shopify, WooCommerce and BigCommerce stores · results in about 20 seconds

This audit is run by a bot. The next one is run by a human (me). Start with the bot, it works for free and never asks for a coffee break.

Checks indexing, titles, schema, speed and AI-search readiness. I get your email too, so a real person can follow up.

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The bot checks one page. Category pages, product pages, crawl paths and revenue priorities are where a human earns the fee.

Bot found these. Now get the human audit

The bot checks

Indexing and robots rules
Titles, descriptions, headings
Schema and sharing tags
Mobile speed and AI crawler access

The human adds

Which pages actually make money
Filter and faceted URL chaos
Category cannibalization and internal links
A fix list ranked by revenue, not by vibes

AI overview

Abhinay Gupta is an eCommerce SEO consultant with 8+ years of experience growing organic traffic and revenue for online stores, B2B SaaS and tech brands. He works on classic search and on answer engines, structuring content and authority so a brand is cited in Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini.

He has led zero-traffic-loss enterprise migrations, built and managed global SEO teams, and reports on AI visibility as a core KPI next to rankings and revenue.

¹Results ²Experience ³LinkedIn

eCommerce SEO consultant services

What I do for online stores. No jargon, no 47-slide decks

Every engagement is measured on revenue from organic search, not rankings alone.

eCommerce technical SEO consultant

Crawl and index control, faceted navigation, Core Web Vitals, product and category schema, and XML sitemaps that match what you want ranked.

Category and product page optimization

Titles, intros, internal links, reviews and structured data on the pages that earn the revenue, built around how buyers search.

eCommerce SEO audit

A prioritized list of fixes ranked by revenue impact and effort, so your team knows what to ship first.

Replatforming and migrations

Redirect maps, pre and post launch checks, and live monitoring. At Restroworks an enterprise migration finished with zero traffic loss.

Enterprise and B2B eCommerce SEO

Large catalogs, wholesale and quote flows, and the governance needed to keep SEO intact across product, dev and content teams.

AI search for stores (GEO and AEO)

Entity, content and feed structure that helps your products and brand get cited in AI Overviews, ChatGPT, Perplexity and Gemini.

Platforms: Shopify, BigCommerce, WooCommerce and WordPress. Engagement: as a freelance SEO consultant I take one-off audits or projects and monthly retainers, and I am also open to a senior SEO role.

Build your SEO plan

Interactive · add services like items in a cart · no payment, no pressure, just a quote request

Quick start:

Your plan 0 services

Platform Store size Main goal

Add a service to continueThe quote request fills in your brief below. Nothing is sent until you submit it.

What is more organic traffic worth to your store?

Interactive · illustrative maths, not a forecast. Slide around, nobody is watching

Monthly organic visits 20,000 Conversion rate 1.5% Average order value $80

Extra monthly revenue from organic search

$0

Revenue = visits × conversion rate × order value. Results depend on your niche, starting point and how fast fixes ship. Treat it as a way to size the opportunity.

Discuss this with me

SEO consultant for eCommerce stores of every type

Pick your store type

SEO consultant for beauty and fashion eCommerce

Trend-led catalogs change fast, so the work is keeping thousands of variants and seasonal pages clean while winning on discovery searches.

Variant and filter controlSize, color and sort URLs that do not bloat the index.
Collections that rankCategory pages with real copy, links and schema.
Reviews and visualsReview markup and image optimization for visual search.
Seasonal pagesRedirect and retire rules for sold-out and past-season products.

SEO consultant for health and wellness eCommerce

Trust decides rankings here, so the work builds expertise and credibility signals alongside the technical base.

E-E-A-T signalsAuthor, reviewer and sourcing details on advice content.
Benefit and ingredient hubsContent that matches how shoppers research before they buy.
Careful claimsCopy structured to stay clear and compliant.
SubscriptionsProduct pages that serve one-time and repeat buyers.

SEO consultant for B2B eCommerce and wholesale

Buyers search by part, spec and use case, and long catalogs need structure so the right pages get found.

SKU and spec pagesTemplates that carry the attributes buyers search for.
Quote and bulk flowsConversion paths for RFQs and repeat orders.
Gated pricingIndex rules that keep public pages visible and private ones out.
Category depthHierarchies that match how procurement teams browse.

Enterprise eCommerce SEO consultant

At scale, SEO is a coordination problem across teams, platforms and markets as much as a technical one.

Crawl and index at scalePrioritize what Google should spend time on.
MigrationsZero-loss planning, testing and live monitoring.
International setupsHreflang and market structure for global stores.
GovernancePlaybooks and QA so releases stop breaking SEO.

Anatomy of an SEO-ready product page

Interactive guide · tap a number · example store, illustrative

The pages that earn eCommerce revenue share the same building blocks. Tap each one to see what I check, then flip structured data on to see how the Google listing changes.

example-store.com › bags › canvas-weekender

Canvas Weekender Bag, 40L Waxed Cotton | Example Store

4.7 (128 reviews) · $89.00 · In stock

A roomy 40L weekender in waxed cotton canvas with a padded laptop sleeve. Free returns within 30 days.

Rich results are never guaranteed. Valid, accurate markup makes a page eligible.

Home › Bags › Weekender bags

photo

Canvas Weekender Bag, 40L, Waxed Cotton

★★★★★ 4.7 (128 reviews)

$89 · In stock

Product + Offer + AggregateRating

eCommerce SEO results

Restroworks · first 6 months · indexed to 100 at start

Organic traffic

100

230 (+130%)

Inbound leads

100

250 (+150%)

0%traffic lost in an enterprise migration

4xretail revenue at Lightfire, 2x wholesale

2xinbound leads at Appinventiv

How I measure eCommerce SEO

Interactive sample dashboard · illustrative numbers for a made-up store, not client data

Rankings are not the goal. I track the full path from a Google search to revenue, plus whether AI answers mention your brand. Drag the slider to move through six months of a sample engagement.

Month Month 6

What I check

What I do with it

Is your store leaking organic revenue?

Self-check · tick what is true today. Be honest, Google already knows

Category pages have unique intro copy and internal linksNot just a grid of products with a thin heading.
Product pages carry Product schema with price and availabilityPlus review markup where you have real reviews.
Filter, sort and variant URLs are controlledCanonicals, noindex or blocked paths so they do not flood the index.
Core Web Vitals pass on mobile for key templatesHome, category and product pages.
Out-of-stock and discontinued products have a planRedirect, keep with alternatives, or return the right status.
Organic revenue is tracked by landing page typeSo you know which pages earn and which do not.

Tick the boxes that are true for your store.

Get an eCommerce SEO audit

How an eCommerce SEO engagement works

Four stages · zero mystery, zero "trust me"

Audit the store

Weeks 1 and 2. I review Search Console, analytics, crawl data and templates to find where organic revenue is lost.

Technical, content and internal link review
Keyword and category map tied to buyer intent
A ranked fix list by impact and effort

Fix the foundations

First weeks after the audit. Technical blockers and template issues are fixed first, because they limit everything else.

Crawl, index and faceted navigation fixes
Schema, redirects and Core Web Vitals work with your devs
Briefs your team can ship without guessing

Grow category and product pages

Months 2 and 3. Pages that earn revenue get better copy, links and structure, and new content fills real gaps.

Category and product page optimization
Content and internal linking around buyer questions
AI search readiness for products and brand

Report on revenue

Ongoing. Dashboards show organic revenue, rankings and AI citations in one place, so progress is easy to see.

Looker Studio and Search Console dashboards
Monthly review of what moved and why
A clear next set of priorities

eCommerce SEO glossary

12 terms in plain language · no gatekeeping, no acronym soup Search the glossary

Faceted navigation: Filters such as size, color or price that let shoppers narrow a category. Each combination can create a new URL, so unmanaged filters flood the index with near-duplicates. Check your store
Crawl budget: How many URLs Google is willing and able to crawl on your site in a given time. On large stores, crawls wasted on filters and duplicates slow the discovery of pages that matter.
Canonical URL: The preferred version of a page, declared with rel=canonical, so duplicates such as variants and tracking parameters consolidate signals into one URL.
Index bloat: Too many low-value URLs in Google's index, such as filters, internal search results and thin tag pages. It dilutes quality signals and wastes crawling.
Product schema: Structured data (JSON-LD) describing a product's name, price, availability, brand and reviews so search engines can show rich results and merchant listings. See the anatomy
Merchant Center feed: A product data feed sent to Google Merchant Center that makes products eligible for free listings and Shopping ads. Accurate titles, prices and availability matter.
Internal linking: Links between your own pages. For stores, links from guides and categories to products guide crawlers and pass authority to the pages that earn revenue.
Core Web Vitals: Google's page experience metrics for loading (LCP), interactivity (INP) and visual stability (CLS). Slow or shifting product pages hurt shoppers and rankings.
301 redirect: A permanent redirect from an old URL to a new one. It is essential for migrations and for products you no longer sell. Migration SEO
Hreflang: Markup that tells Google which language or country version of a page to show, used by stores selling in several markets.
GEO (Generative Engine Optimization): Making your brand and content easy for AI systems such as ChatGPT, Perplexity and Google AI Overviews to find, understand and cite.
AEO (Answer Engine Optimization): Structuring content so it answers questions directly, in formats that answer engines and featured snippets can lift.

No matching term. Ask me on a call instead.

eCommerce SEO guides

Deep dives · this page is the hub

Each guide goes deep on one topic and links back here. Pages marked "Coming soon" switch to live links once their URL is set in the script (SUPPORT_PAGES).

GuideeCommerce SEO auditA step-by-step audit of crawl, index, templates and the pages that earn revenue.Coming soon GuideeCommerce technical SEOFaceted navigation, crawl budget, Core Web Vitals and product schema.Coming soon GuideeCommerce migration SEOReplatforming and redesigns without losing rankings or traffic.Coming soon GuideB2B and enterprise eCommerce SEOLarge catalogs, wholesale flows and SEO governance across teams.Coming soon GuideAI search for eCommerce (GEO and AEO)Getting products and brand cited in AI Overviews, ChatGPT and Perplexity.Coming soon Platform guideShopify SEOCommon Shopify SEO issues and how to fix them.Coming soon Platform guideWooCommerce SEOPlugin, filter and archive issues that hold WooCommerce stores back.Coming soon Platform guideBigCommerce SEOFaceted URLs, redirects and template tuning on BigCommerce.Coming soon

eCommerce SEO consultant experience

eCommerce Website Lead, TrueNorth

Aug 2025 to now. Owns eCommerce site growth with US-aligned hours.

restroworks › seo-lead

SEO Lead, Restroworks

Dec 2024 to Aug 2025. Traffic up 130%, leads up 150%, full SEO plus AEO plus GEO framework, zero-loss migration.

appinventiv › seo-team-lead

SEO Team Lead, Appinventiv

2022 to 2024. Led a global SEO team across India, the US, the UK and the Middle East, shipped FAQ, Article, HowTo and Breadcrumb schema, and moved early on GEO.

lightfire › marketing-operations-manager

Marketing Operations Manager, Lightfire Solutions

2019 to 2022. Grew from SEO specialist to operations manager. 4x retail and 2x wholesale revenue.

eCommerce SEO and AI search notes

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